Title: Marketing Manager, China
ID: MAR00002791

Description

Role Purpose:

Owns the delivery of the sales components of the marketing plans to achieve business objectives of the Strategic Business Units (SBUs) in China, enabling sales with the required knowledge, skills and tools through effective and consistent communication frameworks. Provides closed loop feedback through quality data capture and customer insight to inform SBU decision making and enhance Strategic Marketing analysis. Operates in a B2B marketing environment, owns the last mile handshake with customers and ensures efficient channelling of communications to sales teams and direct to customers.

Major Responsibilities and Accountabilities

Reporting to the Regional Head of GSM Marketing the role is accountable for the following key deliverables in the target region:

Execute the sales component of the marketing plan

· Act as a point person for activity in China, responsible for localisation and execution of the marketing plan in territory

- Deliver the sales component of the marketing plan including aggregation, co-ordination, resource planning, sales mobilisation and event marketing
- Implementation of measurable marketing activities driven by a clearly defined sales and marketing process e.g. support sales in lead management, disposition and conversion rates
- Customise the plan and activities for specific channels and accounts - ( i.e. Customise the plan and activities for strategically important accounts - join up for account level and end-user engagement, client internal marketing)
- Customise the plan and activities for Direct as appropriate: call scripts, reason to call, engagement plan, assign and schedule, drive supply of content)
- Align and prioritise activities against the available resources in conjunction with (SBU) and GSM Marketing Management via a regional forum
- Provide best practice leadership and execution in event marketing (physical and virtual), in conjunction with the event team
- Populate regional marketing scorecard and provide qualitative customer feedback on performance to inform interventions and future marketing program development

Enable sales

- Support sales management in lead management - Develop and introduce strategies to improve lead disposition and conversion rates
- Deliver sales generating activities - sales sprints, local sales initiatives, SKOs
- Provide specific marketing support, as required, to the Asia Sales Channel

Ensure quality data capture and provide sales with insight

· Drive the systematic capture of timely, robust and rich customer feedback and data across all channels in the region and based on the Customer Data Governance Plan

· Develop strong local relationships with relevant market and customer contacts to inform and support marketing programs and SBU insight.

- Provide local insight into markets and competitors and input to Trust based on clearly defined sales and marketing processes

· Identify and propose SBU or cross SBU 'from the ground' opportunities.

· Assist with running of Customer Advisory Board (CAB) program as appropriate

Scope and Impact

This role has accountability for China. Significant influence on operational sales performance, GSM revenue and customer retention targets in that territory. It requires high levels of collaboration across the Asia team and with other Marketing and Division based colleagues. Key performance indicators to include:

· Sales metrics to help form marketing plan: sales, leads, retention etc

· GSM revenue and retention targets (in territory) as appropriate

· Agreed lead disposition rates and/or direct revenue generation from activities

At Thomson Reuters, we deliver intelligent information quickly and efficiently, so professionals have knowledge to act. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, intellectual property and scientific, healthcare, and media markets, powered by the world's most trusted news organization.

Qualifications

Technical / Professional Skills & Competencies

- Marketing thought leader with strong customer-facing network and profile.
- Knowledge of sales channels, enablement and best practice
- Must exhibit perspective and understanding of how marketing can benefit Thomson Reuters businesses in order to set industry and business precedents and stay ahead of the competition.
- In-depth knowledge of financial sector customer segments.

· Highly collaborative individual with proven ability to work well in a matrix and effectively manage across boundaries

- Proven ability in strategically using customer knowledge to drive Marketing activities.
- Proven ability to deliver marketing plans that enable new sales, customer satisfaction and retention.
- Excellent communication and influencing skills.

· Ability to bring innovation and freshness to our marketing execution

· Asian language skills an advantage

Relationships: Internal / External

- Must build and maintain relationships externally (customers and prospects, trade associations) and internal colleagues across Thomson Reuters.

Professional Experience

· A Marketing Manager with proven experience in a marketing role within the financial services industry.

· Material experience in delivering marketing services and sales enablement to sales staff.

· Working with a global team.

· Experience and understanding of driving return on investment for marketing expenditures.

· Comfortable working in a fast-paced, matrix structure.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 55,000 colleagues in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age, or any other protected classification under country or local law. Thomson Reuters is an Equal Employment Opportunity/Affirmative Action Employer.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit careers.thomsonreuters.com.

More information about Thomson Reuters can be found on thomsonreuters.com.

Job: Marketing and Communications
Primary Location: China-Shanghai-CHN-Shanghai-Azia Centre 30/F
Organization: Markets MktDev and Comm Pol
Schedule: Full-time
Job Type: Standard
Shift: Day Job